UFOFLEET Acquires FleetMaster from Cox Automotive
May 13, 2026
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UFOFLEET Acquires FleetMaster from Cox Automotive
Accelerating AI-Powered Modernisation of Fleet and Mobility Sector
UFOFLEET Acquires FleetMasterfrom Cox Automotive, Accelerating AI-Powered Modernisation of Fleet andMobility Sector
Transaction brings UFOFLEET’s intelligent enterprise OS formobility solutions, fleet management and contract management to new verticalsand market leaders across Europe, the Americas, and Asia-Pacific.
Luxembourg – 11th May 2026 – UFODRIVE Group, parent companyof UFOFLEET, announces the acquisition of FleetMaster from Cox Automotive,world's largest automotive services and technology provider.
This deal accelerates UFOFLEET'smission to reshape the $500bn fleet and mobility market. UFOFLEET will equipand scale FleetMaster’s established platform for rental, leasing and retail, withintelligent infrastructure that has transformed leaders like Hertz andMerchants Fleet.
“Theindustry is at an inflection point. UFOFLEET customers define the future offleet and mobility,” said Aidan McClean, CEO. “After passing 1 million users and smashing every KPI since launch in2023, we looked for partners and targets to accelerate our mission to transformthe industry and drive opportunities that otherwise take years. FleetMaster isan exceptional 1st acquisition that doubles our footprint and bringsUFOFLEET’s intelligence to new industry leaders.”
PaulHumphreys, Managing Director for Retail at Cox Automotive Europe said: “Thisacquisition is an exciting opportunity to build on FleetMaster’s success with agame changing platform. Working with UFOFLEET over the last year, it becameclear that this was the path to ensuring excellence and evolution for ourcustomers.”
Frost & Sullivan recognised UFOFLEET as Innovation Leader inMobility & Automotive Tech 2025 and this year Hitachi awarded them OverallWinner of the 2026 Hitachi Global Mobility Challenge.
About UFOFLEET
UFOFLEET is the intelligent Operating System used by the world’s leadingfleet management and mobility solutions companies. Born from UFODRIVE andlaunched in October 2023, it is the fastest growing platform in the marketserving a million users in 18 countries. Transforming customer and asset lifetime value from leasing to last milelogistics. Investors include Hertz, BNPParibas, European Investment Fund, Aioi Nissay Dowa Japan, Certares, andKnighthead. Overall Winner: HitachiGlobal Mobility Challenge 2026. Frost& Sullivan Leader in Automotive and Mobility Tech 2025. GlobalData Shortlist - Best Tech Platform,Best Digital Innovation & Best CX 2025. EU Business News Automotive Innovation Platform 2025.
About FleetMaster
FleetMaster – previously a Cox Automotive product – optimises rental,leasing and dealer operations with award-winning, cloud-native softwaresolutions. Founded in 2011, FleetMaster powers innovators and leaders acrossEurope & the Americas.
UFOFLEET Acquires FleetMaster from Cox Automotive
Accelerating AI-Powered Modernisation of Fleet and Mobility Sector
UFOFLEET Acquires FleetMasterfrom Cox Automotive, Accelerating AI-Powered Modernisation of Fleet andMobility Sector
Transaction brings UFOFLEET’s intelligent enterprise OS formobility solutions, fleet management and contract management to new verticalsand market leaders across Europe, the Americas, and Asia-Pacific.
Luxembourg – 11th May 2026 – UFODRIVE Group, parent companyof UFOFLEET, announces the acquisition of FleetMaster from Cox Automotive,world's largest automotive services and technology provider.
This deal accelerates UFOFLEET'smission to reshape the $500bn fleet and mobility market. UFOFLEET will equipand scale FleetMaster’s established platform for rental, leasing and retail, withintelligent infrastructure that has transformed leaders like Hertz andMerchants Fleet.
“Theindustry is at an inflection point. UFOFLEET customers define the future offleet and mobility,” said Aidan McClean, CEO. “After passing 1 million users and smashing every KPI since launch in2023, we looked for partners and targets to accelerate our mission to transformthe industry and drive opportunities that otherwise take years. FleetMaster isan exceptional 1st acquisition that doubles our footprint and bringsUFOFLEET’s intelligence to new industry leaders.”
PaulHumphreys, Managing Director for Retail at Cox Automotive Europe said: “Thisacquisition is an exciting opportunity to build on FleetMaster’s success with agame changing platform. Working with UFOFLEET over the last year, it becameclear that this was the path to ensuring excellence and evolution for ourcustomers.”
Frost & Sullivan recognised UFOFLEET as Innovation Leader inMobility & Automotive Tech 2025 and this year Hitachi awarded them OverallWinner of the 2026 Hitachi Global Mobility Challenge.
About UFOFLEET
UFOFLEET is the intelligent Operating System used by the world’s leadingfleet management and mobility solutions companies. Born from UFODRIVE andlaunched in October 2023, it is the fastest growing platform in the marketserving a million users in 18 countries. Transforming customer and asset lifetime value from leasing to last milelogistics. Investors include Hertz, BNPParibas, European Investment Fund, Aioi Nissay Dowa Japan, Certares, andKnighthead. Overall Winner: HitachiGlobal Mobility Challenge 2026. Frost& Sullivan Leader in Automotive and Mobility Tech 2025. GlobalData Shortlist - Best Tech Platform,Best Digital Innovation & Best CX 2025. EU Business News Automotive Innovation Platform 2025.
About FleetMaster
FleetMaster – previously a Cox Automotive product – optimises rental,leasing and dealer operations with award-winning, cloud-native softwaresolutions. Founded in 2011, FleetMaster powers innovators and leaders acrossEurope & the Americas.
