Merchants Fleet is building the future of fleet experience on UFOFLEET
October 7, 2025
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Merchants Fleet is building the future of fleet experience on UFOFLEET
Merchants Fleet is revolutionizing the fleet experience with cutting-edge digital solutions on UFOFLEET
Merchants Fleet is building the future of fleet experience on UFOFLEET.
Lewes, Delaware – Merchants Fleet, the nation’s fastest-growing and most forward-thinking fleet management company, is revolutionizing the fleet experience with cutting-edge digital solutions on the UFOFLEET platform – designed to empower both fleet customers and drivers. Building on their initial success, the two companies are excited to announce an expanded partnership.
In 2023, Merchants built FleetShare on UFOFLEET. FleetShare is a driver-focused, app-based fleet experience - seamlessly managed through a centralized control center for fleet managers with robust client data integration for enhanced operational insight. FleetShare is now deployed across top-performing fleets and leading last mile delivery providers marking a significant milestone in its rapid growth and industry impact.
Merchants Fleet used UFOFLEET-Experience to create a seamless customer journey and progressively integrate advanced features: simplified key control with Keycafe, transparent PAVE AI inspections, digital contract management, asset-level data insights, and a multitude of unique Merchants Fleet solutions that keep their customers moving forward with confidence.
Behind the scenes, Merchants Fleet use UFOFLEET-Automation to progressively automate FleetShare operations from allocation to maintenance. Turning fragmented activities into scalable, controlled workflows and increasing the impact of Merchants fleet experts.
“At Merchants Fleet we harness deep expertise and bold innovation to empower our customers to lead the future of mobility,” says Whitney Reynolds, FleetShare Director. “Delivering Merchants high standards is critical. UFOFLEET allows us to amplify our expertise and execute on innovation. We’ve successfully scaled FleetShare with a lean, high-performing team of experts, consistently innovating for our clients, and delivering measurable results.”
Building on the success of FleetShare, Merchants Fleet is deepening their strategic alliance and leveraging UFOFLEET to modernize legacy systems, unlock new fleet opportunities, and streamline complex operations through automation.
“We are on a mission to make fleet management as efficient, simple, and stress-free as possible for our clients,” said Jeff Nieman Senior Vice President and Chief Operating Officer of Merchants Fleet. “As client needs evolve and the fleet market expands, we look for partnerships that will help us meet both with excellence. Every detail matters and UFOFLEET has allowed us to systematically innovate and automate. I’m very excited about what comes next for our clients.”
UFOFLEET was launched in 2023 by the creators of UFODRIVE. Leveraging their background in cloud-banking, UFOFLEET was designed to help complex fleet businesses use modular technology to elevate customer experience and automate legacy processes.
“We give automotive and fleet leaders the same tools that banks and financial services use to modernise their experience,” said Aidan McClean CEO and Cofounder of UFOFLEET. “With UFODRIVE we broke down the silos, monoliths and manual overlays that kept car rental from evolving. That was successful and with UFOFLEET, we’re doing the same for every type of use from lease to last mile. Merchants Fleet is one of our first and most valued customers. We were able to prove our technology in a complex ecosystem, learn extensively from the Merchants’ experts and together create an exceptional experience.”
ABOUT UFOFLEET
UFOFLEET is a modular cloud platform for automotive and fleet leaders. UFOFLEET-Experience is the enterprise toolkit for developing advanced product and service experiences. UFOFLEET-Automation is an expanding suite of connected business applications for automating vehicle, fleet, contract, finance, and business management. UFOFLEET-Intelligence unifies Experience and Automation data to provide actionable and predictive insight for operators. Since launching in October 2023, Merchants Fleet, Hertz, and many other leaders have built out of this world experiences and operations on UFOFLEET for 700k customers in 17 countries.
ABOUT MERCHANTS FLEET
Merchants Fleet is the nation’s innovative leader in comprehensive fleet management solutions. For more than 60 years, Merchants has pushed the boundaries in the fleet industry with flexible funding, vehicle remarketing, and fleet acquisition options, plus complete end-to-end electrification solutions. As the only fleet management company in North America offering both long and short-term fleet services, Merchants is uniquely positioned to provide clients with unparalleled flexibility, services, and support essential for keeping businesses ahead of the curve. Headquartered in the Greater Boston area, Merchants is steering change and driving results for fleets of all sizes throughout North America.
Merchants Fleet is building the future of fleet experience on UFOFLEET
Merchants Fleet is revolutionizing the fleet experience with cutting-edge digital solutions on UFOFLEET
Merchants Fleet is building the future of fleet experience on UFOFLEET.
Lewes, Delaware – Merchants Fleet, the nation’s fastest-growing and most forward-thinking fleet management company, is revolutionizing the fleet experience with cutting-edge digital solutions on the UFOFLEET platform – designed to empower both fleet customers and drivers. Building on their initial success, the two companies are excited to announce an expanded partnership.
In 2023, Merchants built FleetShare on UFOFLEET. FleetShare is a driver-focused, app-based fleet experience - seamlessly managed through a centralized control center for fleet managers with robust client data integration for enhanced operational insight. FleetShare is now deployed across top-performing fleets and leading last mile delivery providers marking a significant milestone in its rapid growth and industry impact.
Merchants Fleet used UFOFLEET-Experience to create a seamless customer journey and progressively integrate advanced features: simplified key control with Keycafe, transparent PAVE AI inspections, digital contract management, asset-level data insights, and a multitude of unique Merchants Fleet solutions that keep their customers moving forward with confidence.
Behind the scenes, Merchants Fleet use UFOFLEET-Automation to progressively automate FleetShare operations from allocation to maintenance. Turning fragmented activities into scalable, controlled workflows and increasing the impact of Merchants fleet experts.
“At Merchants Fleet we harness deep expertise and bold innovation to empower our customers to lead the future of mobility,” says Whitney Reynolds, FleetShare Director. “Delivering Merchants high standards is critical. UFOFLEET allows us to amplify our expertise and execute on innovation. We’ve successfully scaled FleetShare with a lean, high-performing team of experts, consistently innovating for our clients, and delivering measurable results.”
Building on the success of FleetShare, Merchants Fleet is deepening their strategic alliance and leveraging UFOFLEET to modernize legacy systems, unlock new fleet opportunities, and streamline complex operations through automation.
“We are on a mission to make fleet management as efficient, simple, and stress-free as possible for our clients,” said Jeff Nieman Senior Vice President and Chief Operating Officer of Merchants Fleet. “As client needs evolve and the fleet market expands, we look for partnerships that will help us meet both with excellence. Every detail matters and UFOFLEET has allowed us to systematically innovate and automate. I’m very excited about what comes next for our clients.”
UFOFLEET was launched in 2023 by the creators of UFODRIVE. Leveraging their background in cloud-banking, UFOFLEET was designed to help complex fleet businesses use modular technology to elevate customer experience and automate legacy processes.
“We give automotive and fleet leaders the same tools that banks and financial services use to modernise their experience,” said Aidan McClean CEO and Cofounder of UFOFLEET. “With UFODRIVE we broke down the silos, monoliths and manual overlays that kept car rental from evolving. That was successful and with UFOFLEET, we’re doing the same for every type of use from lease to last mile. Merchants Fleet is one of our first and most valued customers. We were able to prove our technology in a complex ecosystem, learn extensively from the Merchants’ experts and together create an exceptional experience.”
ABOUT UFOFLEET
UFOFLEET is a modular cloud platform for automotive and fleet leaders. UFOFLEET-Experience is the enterprise toolkit for developing advanced product and service experiences. UFOFLEET-Automation is an expanding suite of connected business applications for automating vehicle, fleet, contract, finance, and business management. UFOFLEET-Intelligence unifies Experience and Automation data to provide actionable and predictive insight for operators. Since launching in October 2023, Merchants Fleet, Hertz, and many other leaders have built out of this world experiences and operations on UFOFLEET for 700k customers in 17 countries.
ABOUT MERCHANTS FLEET
Merchants Fleet is the nation’s innovative leader in comprehensive fleet management solutions. For more than 60 years, Merchants has pushed the boundaries in the fleet industry with flexible funding, vehicle remarketing, and fleet acquisition options, plus complete end-to-end electrification solutions. As the only fleet management company in North America offering both long and short-term fleet services, Merchants is uniquely positioned to provide clients with unparalleled flexibility, services, and support essential for keeping businesses ahead of the curve. Headquartered in the Greater Boston area, Merchants is steering change and driving results for fleets of all sizes throughout North America.
